How to Take Your Email Marketing to the Next Level

Most leads won't be willing to buy from the time they interact with your brand. Consider the fact that purchasing cycles vary between different industries, service providers and product types. Email marketing has proven to be among the most cost-effective and efficient ways of nurturing leads. In order to have a successful email program it is essential to make sure that your company is making use of the automation to its fullest. Email best practices are essential to a successful email marketing strategy. Whatever email platform you choose to use, like Constant Contact Hubspot Pardot or Constant Contact Pardot., it is important to keep track of and segment your leads using email workflows. It will help build stronger relationships and help move leads through the path to purchase. To get customers to purchase from you, it's important to stay in their minds by engaging with them several times. By segmenting your lists you can develop tailored messaging specific to the personas you target. Marketing experts have reported an increase in revenues of 7600% with a segmented campaign. By segmenting, you are able to gather information from people who have an interest in your products or products. How 5 How 3

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